The Crux Rainmaking Workbook
As with many things, gaining a depth of knowledge coupled with putting that knowledge into practice can yield the most satisfying results. This is equally true with Crux Rainmaking. It is essential to understand the basics of this approach, but the true value is in gaining depth and starting to incorporate the approach in your business development life. In this spirit, I have created The Crux Rainmaking Workbook.
The 70-page Workbook incorporates the essence of what Crux Rainmaking is all about, and contains a number of worksheets that professionals can use to deepen their understanding of the approach and begin an efficient Crux Rainmaking journey. I wanted to create a Workbook that Marketing Directors can use to educate their firms’ professionals on a firm-wide basis, and that individual professionals can use as a guide to implement the approach quickly and productively. While certainly not a prerequisite to properly using Crux Rainmaking, the Workbook is a great value-add resource for those looking to truly get the most out of the approach.
I wanted to introduce the Workbook to you guys, and invite you to let me know if you might be interested in receiving a sample from the Workbook. If you are, please email me directly at jb@cruxrainmaking.com. If you email me, I can respond with a PDF of a brief sample of the Workbook, so you can see the potential value it has. And, of course, if you are interested in buying a copy for yourself, and/or copies for the various professionals in your firm (as each professional should have a copy), then we can discuss pricing and payment options as well.
I am really excited about finishing the Workbook, and have been truly honored by the positive feedback I have received so far. I hope to be able to continue to look for ways to make Crux Rainmaking as easy to implement as possible!
Thanks!
J.B.
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